Planning on amping up your networking? Or speaking at a conference? You may be contemplating a minor brand refresh or a total rebrand.
Before diving in to either, step back. Think about what you hope to achieve with a new look. And then be realistic with whether you can roll out your updated branding across your online footprint--your website, your blog, and all of your social media channels--as well as your business cards. If you do decide a rebrand is in your cards, here are some tips and a checklist to ensure you you set your best foot forward.Read More