Storytelling (explaining what you do) and community engagement (listening to what your customers need and offering assistance) should come as naturally as a casual conversation with a family member or a trusted friend. If you aren't speaking to them in code, why do that when you're at work?
When your voice reflects your values and your organization's culture, marketing and promotion appear effortless.
Your business has a voice, it may be the same as yours or it may differ slightly. Together we'll find the natural voice for your company. Using this voice as a guide, we'll put the person back in brand personality and give your customers faces to go with the products and services they purchase and use.
Once we've discovered your voice, we'll let it direct how you engage your community. We'll craft marketing programs with just the right mix of public relations, email, social media, blogs, websites, online and print advertising, and live events, both in person and online.
By taking this organic approach to marketing and community engagement, you'll be showing and telling your story where you're comfortable and bringing your fans along for the ride.
LET'S WORK TOGETHER
Sharing what you do shouldn't leave you at a loss for words. Your branding should be as obvious as who you are, and your marketing and social media should be as effortless as casual conversations with a family member or a trusted friend. Your story is unique and doesn't need to be stuffed with jargon or alphabet soup. Be confident and use your own words; it's good for business.
I'd love to chat with you about your business and its future. To see if working with me makes sense for you, either email me or call me at (415) 685-3336.
LETTERS FOR ENTREPRENEURS
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Please note that I unplug a few times a year: for the fourth week in January, for the third week in June, for one week in July around the Fourth of July, and for both the last week of August and the first week of September.