Have a hard time singing your praises? We get it!
When it comes to explaining what you do, many of us stumble. No one wants to come across like a snake oil salesperson. And that's where we come in.
We'll have you start with your why--what gets you out of bed in the morning. Your why--your passion--is what connects your readers with you. Your passion is contagious (or can be with a little help).
And when your readers share your passion, they want you to succeed. And, because they like you, they'll support your mission. Craft copy that has them believing you're talking to them and solely to them, and they'll become your fans for life.
Together, we'll weave your why into copy that sparks conversations and encourages action.
We start all copywriting or editing engagements with a questionnaire or set of worksheets designed to ensure your project drives your business.
The questionnaire or worksheets take roughly half an hour to two hours to complete depending on the scope of your project. Both align your project with your Search Engine Optimization (SEO) efforts, as well as Search Engine Marketing (SEM) and Social Media Marketing (SMM) initiatives.
We kickoff engagements with either a Skype call or a Google Hangout. During this hour or half hour session, we’ll chat about your business: why you do what you do, who you do it for, and how you do what you do.
We’ll also cover what to expect during your engagement, how and when to give feedback, and more. Basically this conversation sets us up for success.
After our kickoff, we’ll send you a project schedule. Your schedule includes when you’ll receive copy for review and when you need to submit feedback. Sign off on the schedule and your project kicks into high gear.
Engagements typically include two reviews. You can also add more, for example, an outline review prior to your first draft or a final proofread after you stage or lay out your copy. Note that additional reviews aren’t included in the base price and extend your project schedule.
If you opt for a half hour kickoff session, after you submit your feedback for the first draft, we'll hop on a Skype call or Google Hangout with you. In our review session, we’ll go over your questions and edits.
You’ll handle gathering feedback from your team, including resolving any conflicts.
Getting a final project in hand, for example an About Us page, in one week versus three weeks depends on how quickly your team reviews deliverables.
- Core Model Worksheet
- Project Schedule
- First Draft for your team to make any structural edits
- Search Engine Optimization (SEO) Template
- Second Draft for your team to make any copy edits
- Final Draft ready for publication
At the end of our engagement, you’ll receive your completed project along with a client survey.
We’d love to hear where we exceeded expectations and where we could have gone further.
About Us, Company Overview, or Our Story webpages are examples of some of the web copywriting projects we do and start at:
$390 and take between one (1) to three (3) weeks
Note that copywriting and editing services do not include custom photography, stock imagery, graphic design, or layout services. If you don’t have an in-house designer or existing Adobe InDesign/Pages template, we have a designer we work with. Just let us know, and we can include their services in our proposal.
Add on services can include the following:
- Page optimization: Starts at $195 and adds two (2) to three (3) business days to your schedule
- A/B testing: Starts at $249 and adds two (2) to four (4) weeks to your schedule
- Final proofread: Starts at $145 and adds two (2) business days to your schedule