There's a fine line between establishing yourself as an authoritative resource and coming across like a used car sales person. Finding that line and maintaining a balance between your content, content you curated, and conversations varies depending on platform and can leave you tearing out your hair. But don't despair, with focus and a plan you'll be on a path towards success in no time at all.
How to Create a Content Marketing Plan:
Editorial Calendars and Social Media Schedules
Coming Fall 2015 available as a three-week online workshop.
ABOUT THE WORKSHOP
In the rush to get our stories out there, it's easy to become overwhelmed. We become laser focused on showing up, having something everywhere our community might be. And in the process, we lose ourselves. We're unsure what's working and what's not working, so we continue doing more of the same, hoping something sticks.
In this workshop we take a step back--away from the content--and sit down with ourselves. We take an objective view of what stories we're telling and assess whether or not those stories are the ones we want to be telling. And then we start making adjustments until we're presenting an intentional story consistently.
Our journey is broken into three parts:
- Week One: What do you want to be known for?
- Week Two: How do you find your balance?
- Week Three: When should you share?
WHAT YOU'LL LEARN
In this workshop, you'll learn how to curate content that supports your brand in as little as 15 minutes a day, develop a social media calendar that supports a 70/20/10 balance of curation/original content/conversation, and monitor your ROI. You'll also learn whether or not posting the same thing across all your channels is right for you, what's the minimum number of updates per channel you need to get started, and how you can find third-party on-brand content to share consistently.
GET YOUR QUESTIONS ANSWERED
For over 18 years, I have been delivering engaging content and marketing programs with measurable results for solo entrepreneurs to Global 1000 organizations across Consumer Electronics, Food and Beverage, Retail, and Software industries. I specialize in developing multi-touch programs that combine digital content (websites, blogs, social media, newsletters, email, and advertising) and offline events.
My philosophy is that life is too short to do work that doesn't matter. Into each program I develop, I include scaleable measurement to pinpoint what I should do more of and what I should stop doing. Why work hard when you can work smart?
I can't wait to see you in class!
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