marketing operations.

How do you get the word out today? Once you get the word out, how do you follow up? Tracking your sales could be a mental exercise; a single spreadsheet; a mix of apps, Post-Its, and email; or a CRM, like Hubspot or Salesforce. One person or many may be involved.

Everyone has a marketing and sales operation (visualized by your marketing and sales funnels). Even you! No matter how big or small your organization is, this is true.

Volume, consistency, and follow through all impact your results (and ours). Because our success depends on your success, we want to know your martech stack, your lead flow, your Marketing to Sales handoff. By knowing who is going to interact with your content, when, and how, we can identify potential areas for improvement.

operational efficiency.

Do you understand the quality of traffic you’re attracting to your website?

We’ll test the effectiveness of your landing pages, provide insight into how many leads (prospective customers) you’re tracking, and identify off-target leads. We’ll recommend content marketing initiatives to encourage unsubscribes, reduce lead-to-sales times, and more.

operational effectiveness.

Do you know which outreach efforts, if any, are resonating with your target audience?

We’ll audit your content strategy, identify missing content, repurpose and repackage content, and test type and frequency of your outreach and follow up. We’ll review sales sequences, lead nurturing, and product education and suggest changes in timing, type, and/or order of content to reduce inquiry-to-response times, increase referrals, and more.