get to know us.
E Hensley World Group, Inc. is a digital marketing agency for startups and small-to-medium businesses who have achieved (or are close to achieving) product-market fit.
Since 2013, we’ve delivered content strategy and demand generation services via consulting engagements, audits, 1:1 coaching, and workshops. We specialize in discovering patterns in data, introducing streamlined data models and cleansing data, finding and shaping compelling narratives, sharing complex ideas simply, and delivering content and demand generation campaigns that get results.
We’ve worked with solo entrepreneurs to Global 1000 corporations. We’ve shepherded teams through KickStarter launches, funding rounds, and going public. We’re experts at getting the right content to the right people at the right time to meet your organization’s business goals.
our process.
Unlike other agencies, we don’t take a one-size-fits-all approach with our engagements. Instead, we specialize in meeting you where you are.
To do this, we have you complete a questionnaire about your business before we schedule your Discovery call. If during our Discovery call we find we’re not a fit for your needs, we’ll tell you immediately and suggest alternatives.
Following our Discovery call, we’ll present preliminary recommendations that take into account the infrastructure, processes, and team you already have in place and outline next steps. Once you approve the proposal and we receive payment, we’ll schedule a kickoff call with your team.
We work closely with you to support your business goals. At every step, we want you to be able to share what you’re doing and why you’re doing it confidently, easily, and widely—both inside and outside your organization.
Our proven process:
ferrets out where tracking and/or attribution is missing or incorrect and uncovers patterns in your data;
finds mismatches between the content you’re sharing and the audience you’re attracting and recommends fixes;
shapes compelling narratives that move contacts from awareness to trial and finally to purchase;
identifies where promising leads are falling (or might fall) through the cracks between Marketing and Sales; and
produces omni-channel campaigns that get results.
HOW WE WORK.
We ask questions—lots of questions. In fact, prior to our first call—before we commit to working together—we send you a questionnaire that gives us a clear understanding of you and your organization.
If we don’t receive your answers prior to our call, we’ll reschedule.
We’ve found that when you’re all in and we’re all in, magic happens. We care about your success, but we’re not mind readers or miracle workers. We’re committed partners who don’t believe in wasting your time or ours.
If you are looking for a mind reader or a miracle worker, we’re not for you. There are plenty of charlatans out there willing to take your money in exchange for some snake oil. That’s not our style; we’re direct and we tell it like it is.
By asking the right questions:
We increase your share of target audience (those with a problem and need your service or product addresses) reached.
We modify our outreach and content to more quickly identify who is in (adjacent to or outside of) your target audience.
We identify those in your target audience (those with a problem and need that your service or product addresses who are actively looking for a solution to purchase) who with a call from you are likely to buy.
WHAT WE BELIEVE.
people are at the heart of marketing.
For us, marketing is a conversation among friends or soon to be friends. And by putting people first, we know who we’re for and how we can best serve you.
Our people-first approach:
reminds us we’re talking to a real person;
focuses us on their needs;
respects their time; and
sets clear, measurable goals.
In fact, we’re picturing sitting across the table from you: a founder, early team member, or fractional CMO at an organization that has just achieved (or is close to reaching) product-market fit.
data are central to people-first marketing.
We let data guide how we’ll achieve your business goals using our strengths:
content strategy,
demand generation,
and marketing operations.
Because we start with your data, you can count on us for recommendations and deliverables that are unique to you and your organization’s goals.
Our analytics-informed process:
confirms who we’re talking to;
shows how we’re meeting (or not meeting) their needs;
identifies any areas for improvement;
focuses our efforts where we’ll have the most impact; and
establishes benchmarks for measuring our impact.
work with us.
Tired of working hard with little to no results to show for that effort? Let us help.
Book an appointment, and then, check your email for a questionnaire. Complete the questionnaire and choose a day and time for your 1:1 Discovery call with us. Regardless of whether we end up working together, we’ll identify and share at least one thing you can do differently to impact your results—no strings attached.