Want raving fans? Fall in love with a problem where a need isn’t being met. Doing this increases the likelihood of delighting your ideal customers.
Design thinking begins with a focus on a human-centered need. Finding the right one requires an understanding of Maslow’s Hierarchy of Needs. Read on for an overview and an inventory of sample needs for all deficiency and being needs.
Read MoreWhen you think of branding do you consider your clothing choices? What about when you dress for travel? Remove any stress by pulling together a capsule wardrobe that incorporates your brand colors.
Want to make a lasting impression at a conference or a networking event? Dress on brand. These tips help you craft a consistent palette from your jewelry to your shoes. (Bonus: Download packing list and wardrobe planner for Alt Summit 2020 this coming March in Palm Springs, CA.)
Read MoreEffective storytelling requires balance. Balance means we need to know what goal the Information you’re sharing supports and think about why we’re sharing everything.
To be an effective storyteller: tell what appears to be all of your story; consistently retell key parts of your story; set goals for the content you’ll share; and plan content to cover your customer decision journey (CDJ).
Read MoreEver struggled with what to say when asked: “Tell me about your business”? Or "What makes your business unique?"
Stop rattling off a chronological history of what your business has accomplished, who your customers are, and so on -- a laundry list that’s not that interesting. Instead, seize your opportunity to make a lasting positive impression! Do these 3 things to connect with your ideal customer and make your #FridayIntroduction memorable.
Read More