Planning on amping up your networking? Or speaking at a conference? You may be contemplating a minor brand refresh or a total rebrand.

Before diving into either, step back. Think about what you hope to achieve with a new look. And then be realistic with whether you can roll out your updated branding across your online footprint--your website, your blog, and all of your social media channels--as well as your business cards. If you do decide a rebrand is in your cards, here are some tips and a checklist to ensure you set your best foot forward.

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