It’s that time of year. The time we catch up with ourselves by reflecting on the past year’s accomplishments and planning for the upcoming year. This year why not take a new look at an old process: annual performance reviews or employee evaluations.
Since working for myself, I’ve refashioned annual reviews. Learn how I use these reviews to operationalize my core values and establish goals reflecting those values for myself and my business.
Read MoreWhen you think of branding do you consider your clothing choices? What about when you dress for travel? Remove any stress by pulling together a capsule wardrobe that incorporates your brand colors.
Want to make a lasting impression at a conference or a networking event? Dress on brand. These tips help you craft a consistent palette from your jewelry to your shoes. (Bonus: Download packing list and wardrobe planner for Alt Summit 2020 this coming March in Palm Springs, CA.)
Read MoreMemorable brands start with personality. And that personality, if the right one, attracts your ideal customer to you.
Want to know if your brand’s personality is helping or hurting you? Start with the twelve common archetypes and find out how to match your brand archetype with your ideal customer’s worldview to gain raving fans.
Read MoreEver struggled with what to say when asked: “Tell me about your business”? Or "What makes your business unique?"
Stop rattling off a chronological history of what your business has accomplished, who your customers are, and so on -- a laundry list that’s not that interesting. Instead, seize your opportunity to make a lasting positive impression! Do these 3 things to connect with your ideal customer and make your #FridayIntroduction memorable.
Read MorePlanning on amping up your networking? Or speaking at a conference? You may be contemplating a minor brand refresh or a total rebrand.
Before diving into either, step back. Think about what you hope to achieve with a new look. And then be realistic with whether you can roll out your updated branding across your online footprint--your website, your blog, and all of your social media channels--as well as your business cards. If you do decide a rebrand is in your cards, here are some tips and a checklist to ensure you set your best foot forward.
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