how to share a balanced story on social media.

Effective storytelling requires balance. Balance means we need to know what goal the Information you’re sharing supports and think about why we’re sharing everything.

To be an effective storyteller: tell what appears to be all of your story; consistently retell key parts of your story; set goals for the content you’ll share; and plan content to cover your customer decision journey (CDJ).

writing, marketing, social mediaEden Hensley SilversteinJanuary 26, 2018content marketing, storytelling

how to share offline experiences live.

Attending a conference or an event? Want to share your experience on social media while you're there? Here are five tips for how to best share your event experience online.

social mediaEden Hensley SilversteinMarch 28, 2016conferences

results-driven marketing.