Posts in writing
how to generate content that gets results.

Windows of opportunity close quickly in the business world. So, you don’t have time for multiple revisions while you wait for analytics, adjust, and iterate until you get your content (or campaign) "right."

Instead of simply producing content and hoping it's what you need to drive business results, get clear upfront about what business goals your content (or a campaign) needs to deliver and who you need to take action.

Discover how our content marketing templates structure your workflow so that you can launch quickly and more reliably match your goals with your ideal customer's tasks.

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writingEden Hensley Silversteinplanning, best practices, content marketing
how to share a balanced story on social media.

Effective storytelling requires balance. Balance means we need to know what goal the Information you’re sharing supports and think about why we’re sharing everything.

To be an effective storyteller: tell what appears to be all of your story; consistently retell key parts of your story; set goals for the content you’ll share; and plan content to cover your customer decision journey (CDJ).

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writing, marketing, social mediaEden Hensley Silversteincontent marketing, storytelling
connecting with readers by sharing your story

Ever struggled with what to say when asked: “Tell me about your business”? Or "What makes your business unique?"

Stop rattling off a chronological history of what your business has accomplished, who your customers are, and so on -- a laundry list that’s not that interesting. Instead, seize your opportunity to make a lasting positive impression! Do these 3 things to connect with your ideal customer and make your #FridayIntroduction memorable.

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writing, branding, marketingEden Hensley Silversteinstorytelling, content marketing