Want raving fans? Fall in love with a problem where a need isn’t being met. Doing this increases the likelihood of delighting your ideal customers.
Design thinking begins with a focus on a human-centered need. Finding the right one requires an understanding of Maslow’s Hierarchy of Needs. Read on for an overview and an inventory of sample needs for all deficiency and being needs.
Read MoreAttending conferences can be a good way to invest in your business. Avoid getting overwhelmed or losing focus by setting goals and keeping them foremost as you go throughout your day. These five steps (and worksheets) help you get the most out of your time.
Read MoreMemorable brands start with personality. And that personality, if the right one, attracts your ideal customer to you.
Want to know if your brand’s personality is helping or hurting you? Start with the twelve common archetypes and find out how to match your brand archetype with your ideal customer’s worldview to gain raving fans.
Read MoreEffective storytelling requires balance. Balance means we need to know what goal the Information you’re sharing supports and think about why we’re sharing everything.
To be an effective storyteller: tell what appears to be all of your story; consistently retell key parts of your story; set goals for the content you’ll share; and plan content to cover your customer decision journey (CDJ).
Read MoreEver struggled with what to say when asked: “Tell me about your business”? Or "What makes your business unique?"
Stop rattling off a chronological history of what your business has accomplished, who your customers are, and so on -- a laundry list that’s not that interesting. Instead, seize your opportunity to make a lasting positive impression! Do these 3 things to connect with your ideal customer and make your #FridayIntroduction memorable.
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