common archetypes: built-in personality for your brand

Memorable brands start with personality. And that personality, if the right one, attracts your ideal customer to you.

Want to know if your brand’s personality is helping or hurting you? Start with the twelve common archetypes and find out how to match your brand archetype with your ideal customer’s worldview to gain raving fans.

branding, marketingEden Hensley SilversteinJune 28, 2018minimum viable personality, archetypes, content marketing

results-driven marketing.