Posts tagged planning
how to generate content that gets results.

Windows of opportunity close quickly in the business world. So, you don’t have time for multiple revisions while you wait for analytics, adjust, and iterate until you get your content (or campaign) "right."

Instead of simply producing content and hoping it's what you need to drive business results, get clear upfront about what business goals your content (or a campaign) needs to deliver and who you need to take action.

Discover how our content marketing templates structure your workflow so that you can launch quickly and more reliably match your goals with your ideal customer's tasks.

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writingEden Hensley Silversteinplanning, best practices, content marketing
how to operationalize your core values.

It’s that time of year. The time we catch up with ourselves by reflecting on the past year’s accomplishments and planning for the upcoming year. This year why not take a new look at an old process: annual performance reviews or employee evaluations.

Since working for myself, I’ve refashioned annual reviews. Learn how I use these reviews to operationalize my core values and establish goals reflecting those values for myself and my business.

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brandingEden Hensley Silversteinplanning
dressing on brand for conferences and networking

When you think of branding do you consider your clothing choices? What about when you dress for travel? Remove any stress by pulling together a capsule wardrobe that incorporates your brand colors.

Want to make a lasting impression at a conference or a networking event? Dress on brand. These tips help you craft a consistent palette from your jewelry to your shoes. (Bonus: Download packing list and wardrobe planner for Alt Summit 2020 this coming March in Palm Springs, CA.)

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brandingEden Hensley Silversteinbranding, planning, conferences, storytelling